Terms of Service
The rules of working together, in plain words.
These terms cover every website, campaign, social and search engagement Digital Skyl delivers. Your signed proposal sits on top of them, so where the two disagree, the proposal wins.
Last updated 29 August 2026
1. Who these terms are between
"Digital Skyl", "we" and "us" means Digital Skyl, a digital marketing studio registered in Lahore, Pakistan. "You" means the business named on the proposal or invoice. By approving a proposal, paying an invoice, or asking us to begin work, you accept these terms.
2. Services and scope
We provide website design and development, e-commerce builds, paid advertising, social media marketing, search engine optimisation, and the reporting attached to those services. What we will actually do for you is written in your proposal: the deliverables, the number of pages or campaigns, the review rounds, and the dates.
Anything not written in the proposal is out of scope. We are happy to add it, but it becomes a written change request with its own price and its own dates, and it may move the original delivery date.
3. What we need from you
Projects run on your input. You agree to give us the content, brand assets, product information and account access we ask for, and to name one person who can approve work on your behalf. Feedback rounds are agreed in the proposal; consolidated feedback from one approver keeps a project on schedule.
If we are waiting on you for more than fifteen working days, we may pause the project and reschedule it against our other commitments. Work already delivered remains payable.
4. Fees, invoicing and currency
Project work is quoted as a fixed fee against a defined scope. Retainers are billed monthly in advance. Advertising budget is separate from our fees and is either paid directly by you to the platform or invoiced at cost with no markup unless your proposal says otherwise.
Unless agreed differently, project work is invoiced fifty percent on start and fifty percent on delivery. Invoices are due within fourteen days. We invoice in the currency stated on your proposal and you are responsible for local taxes, bank charges and any withholding that applies in your country.
Late payment beyond thirty days entitles us to pause active work, including live campaigns, after written notice. We will always tell you before anything is paused.
5. Advertising spend and platform rules
You set your advertising budget and can change it with reasonable notice. Campaigns run on third party platforms whose policies, pricing and approval decisions are outside our control. We do not guarantee ad approval, placement, cost per result, or that an account will not be restricted by the platform.
Where we manage an account in your name, we act on the permissions you grant and you remain the account owner and the advertiser of record.
6. Results, forecasts and no guarantees
Marketing is measured, not promised. Any figure we share before work begins is a forecast based on comparable projects, not a commitment. We do not guarantee search rankings, traffic volumes, sales, leads, follower growth, or any specific return on spend. Search engines and social platforms change their systems without notice.
What we do commit to is the work described in your proposal, honest monthly reporting of what we spent and what it produced, and telling you first when something is not working.
7. Ownership and intellectual property
On full payment, you own the final delivered website, the creative made for your campaigns, and your domain, hosting, advertising accounts and pixel data. Those accounts stay in your name throughout.
We keep ownership of our internal tools, code libraries, templates, processes and anything we developed before or outside your project, and we grant you a perpetual licence to use them as part of your delivered work. Third party assets such as fonts, plugins, stock photography and software subscriptions remain under their own licences, which you agree to keep valid.
8. Your content and warranties
You confirm that any text, images, logos, product claims and data you give us are accurate and that you have the right to use them. You are responsible for the legality of your offers and claims in the markets you advertise in. We may decline or stop work that we believe is misleading, unlawful, or in breach of a platform's policies.
9. Confidentiality and data
Each side keeps the other's non public information confidential and uses it only to deliver the engagement. Where we handle personal data on your behalf, such as leads or customer lists, we process it only for the agreed purpose, keep reasonable security measures in place, and delete or return it on request at the end of the engagement.
You remain the data controller for your customers' data and are responsible for your own privacy notices and consents.
10. Showing the work
Unless you ask us in writing not to, we may name you as a client and show the work we made for you in our portfolio, proposals and social channels. We will never publish figures, strategy documents or anything commercially sensitive without your written approval.
11. Revisions, launch and support
Each project includes the review rounds named in the proposal. After launch, websites carry a thirty day window in which we fix defects in what we built at no charge. New features, content changes and third party breakages after that window are quoted separately or covered by a retainer.
12. Term, notice and cancellation
Retainers run month to month with one month's written notice from either side. On notice we complete the paid month, hand over access, files and reporting, and stop.
If you cancel a project mid delivery, you pay for work completed and for costs we have already committed on your behalf. Deposits cover work already scheduled and are non refundable. Either side may end an engagement immediately if the other materially breaches these terms and does not fix it within fourteen days of being told.
13. Third party services
Websites and campaigns depend on services we do not own, including hosting, domain registrars, payment gateways, plugins, analytics and advertising platforms. We choose them carefully but we are not responsible for their downtime, price changes, policy changes or discontinuation.
14. Liability
Nothing in these terms limits liability that cannot be limited by law. Otherwise, neither side is liable for indirect or consequential loss, including lost profit, lost revenue, lost data or lost goodwill. Our total liability for any claim is capped at the fees you paid us for the engagement in the three months before the claim arose.
15. Changes to these terms
We may update these terms as our services change. The version on this page applies to new engagements from its updated date. Retainer clients will be told in writing at least thirty days before a change affects them.
16. Governing law and disputes
These terms are governed by the laws of Pakistan and the courts of Lahore have jurisdiction, unless your proposal names a different forum. Before either side starts proceedings, we agree to spend thirty days trying to resolve the matter by a direct conversation between decision makers.
17. Getting in touch
Questions about these terms, or anything in them you would like changed for your engagement, go to info@digitalskyl.com or +92 307 234 1227. We would rather discuss a clause now than argue about it later.
Want any of this adjusted for your contract?
Send the clause and what you need it to say. We negotiate terms like adults, and we do not hide behind them.